adidas F50 adizero Prime

Have you seen it? adidas' new F50 Prime, we saw it around the office months ago, but the images were finally, officially available for public consumption on January 1. And the rumors have been confirmed, it is officially the lightest (for now) soccer boot on the market, weighing in at a scant 5.2 ounces.

What can we say? We're impressed. It is unbelievably light, looks great and feels incredible on the feet. We've noticed elsewhere around the soccer web, it's being pictured with thick traditional lacing, but on our samples and according to our adi contacts - it does in fact come with sick kevlar lacing. Kevlar is thinner, stronger and most importantly lighter - and in our market a tenth of an ounce matters. We're frankly surprised someone else hasn't come up with the Kevlar lacing before. Lotto has eliminated the laces with their Zhero Gravity, but we haven't seen too many lace innovations on the market.

Also new on the Prime is the single layer synthetic upper. This not only keeps the weight down but also creates a barefoot feel on the ball. Inner TPU support bands add durability and help maintain the shape of this minimalistic boot.

We're also diggin' the bold colors (adidas calls them Warning and Electricity) and the multi-colored studs.

The Prime has us excited about the direction adidas is taking us in the area of innovative, top-of-the-line soccer boots. 2011 is looking like a good year for our game and its gear.